Berkeley- and Israel-based Palore hopes to tackle that with its product, which adds information to local search results through a plug-in. Palore doesn't have its own content, but "scrapes" about two-dozen green sites, said CEO and co-founder Hanan Lifshitz.

San Francisco Business Times, August 24, 2007

Take something like Yelp. Great local restaurant reviews. But often you need more information. Palore sits on top of the Yelp results and brings you a lot more. Here, Hanan Lifshitz, CEO and founder of Palore, tells us and shows us how it all works.

PodTech ScobleShow, August 16, 2007

Palore is one example which enables consumers to identify green merchants when using Google's search engine. Below is Palore functionality loaded into Google Maps. Note the symbols included under each listing - including the carrot which denotes that the restaurant offers organic foods.

Marketing Green, August 7, 2007

A new Web site (www.palore.com/Green.aspx) guides those who want to eat at greener restaurants. A James Beard Award, the culinary world's version of the Oscars, went in the food-writing category to Michael Pollan's "The Omnivore's Dilemma," a tome concerned with sustainability.

Seattle Times, June 20, 2007

It's based on the notion that different people care about different things. So whether you're looking for a restaurant that's Kosher or for a coffee shop with Wifi access, Palore will highlight the things that matter to you.

Alt Search Engines, June 18, 2007

Imagine this, business owner: what if you could have an icon next to your company's title when someone Googles you that shouts: "This is a sustainable business!", or "This is an all organic restaurant!" Would that make you proud?

Green Options, June 16, 2007

Part of what they're doing is offering icons in search results to help make the listings more user-friendly and relevant. So far, most of these icons suit well for your traditional local spots like restaurants, coffee shops, etc. although they plan to broaden this greatly.

LocalMN Blog, June 5, 2007

Palore does for local search what BASF does for products. By accessing the wealth of information available from various sources, including such premium sources as Zagat and Wine Spectator in the example of restaurants, Palore complements existing business listings.

Webpronews.com, June 4, 2007

Once installed, Palore presents icons and information pertaining to areas of vertical or "long tail" content on top of local search results. The data are aggregated from third parties and associated with vertical icons.

Screenwerk, May 24, 2007

In San Francisco, for instance, Palore will add related information for coffee houses from coffeeratings.com. The summary includes rating points, espresso makers used, etc. Going back to the site, by clicking on Palore's coffee bean icon (a new feature), will tell you what the reviewer thought and add additional information.

LocalOnliner, May 24, 2007

There is a great deal about the company that I can't talk about yet but, generally speaking, it provides a browser add-on that enhances local search results of major search players. This involves overlays to search engine result pages, including icons and Ajax-based windows, which present and format local data in a more intuitive way. There is also the ability to personalize search results, in line with a visible trend toward personalization.

Kelseygroup.com, May 10, 2007

The site organizes the ratings using cute, colorful icons such as a wine glass, coffee bean, menu, wheelchair, stars, dollar signs, and even a heart for good places to take a date. Just click on the icon and a Palore bubble pops up more details and links. Palore is also touting its capability to flag green businesses. A carrot icon shows eateries with meat-free and organic options rated by LocalHarvest and HappyCow, and the Fair Trade symbol indicates a thumbs-up from TransFair USA.

Killerstartup, April 29, 2007

When looking for a new spot to eat or shop, I tend to turn to Yelp (controversy aside) more than to other business rating sites. But I could be missing crucial comments made by someone outside of Yelp. Happily, I just checked out a cool service that displays ratings from around the Web at a single glance. The browser add-on Palore aggregates business reviews from a variety of Web sites and displays them next to Google and Yahoo's local search results in Firefox and Internet Explorer.

Webware, April 26, 2007

Palore wants to add a new dimension to the way we get our reviews. With most of users trusting Google, Yahoo, and Ask to deliver local search results or flocking to newer local business data providers like Judy's Book, Yelp, and CitySearch, it makes life difficult for newer startups to differentiate themselves from these existing services. As for the users, they can't practically be searching for reviews on each of these search engines. Palore has come out with an interesting solution that brings you reviews for a business from multiple sites as soon as you click on the its business phone number located on any web page.

StartupSquad, December 12, 2006

Mashable, November 27, 2006