The folks over at Palore.com crawl the Web to identify which local businesses advertise online, where they advertise, when, and how much they pay for their ads. Periodically I will be posting some of their research data.

Local Biz Bits, June 13, 2008

The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an advertiser. According to their data it looks like a high percentage of SMBs advertise on only one site.

Localseoguide.com, June 13, 2008

Still, a small but meaningful percentage of SMBs are advertising on more than two sites. What the market needs is broad distribution to overcome consumer fragmentation, which is the product now being sold by ReachLocal, Yodle and IYPs, among others.

Screenwerk, June 12, 2008

The folks at Palore sent me a new data set they’re releasing tomorrow. You might remember, the company recently changed its business model to focus on all the granular data it was scraping from local search sites.

Kelseygroup.com, June 12, 2008

Palore is a company that any company trying to create winning vertical strategies should talk to. They can provide key research that will help you choose the right categories to target and help you assess the opportunity.

Local Visibility, June 2, 2008

It looks like they’ve gone from the cool icons to providing data extraction services for local businesses and data aggregates. I’m guessing the businesses could be anything from local shops to national chains.

LocalMN Blog, May 29, 2008

As I said before Palore’s crawling is revealing some very interesting local datapoints. The latest is a snapshot of ad sales penetration for US IYP sites in the attorneys category.

Screenwerk, May 28, 2008

The company has changed its model to utilize all the data it was scraping from local search sites to get this info. From that have come useful data sets that the company is now structuring in various ways to be used by destination sites (licensed), or as research tools for marketers.

Kelseygroup.com, May 8, 2008

Palore, which I’ve advised, some time ago changed its model from consumer plug in to data aggregator for third party destination sites. The company had been aggegating data from a range of sources, largely about restaurants.

Screenwerk, May 8, 2008