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Advisory Board
Greg Sterling
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm
focused on the Internet's impact on local consumer and advertiser behavior. He also is a Senior Analyst for
Local Mobile Search, an advisory service from Opus Research.
Before Sterling Market Intelligence, Sterling ran The Kelsey Group's Interactive Local Media program. Prior
to The Kelsey Group, Sterling was at TechTV where he helped produce "Working the Web," a national television
show dedicated to e-business and the Internet. Before TechTV he was a founding editor and executive producer
at AllBusiness.com. And prior to joining AllBusiness, Sterling was a practicing attorney in San Francisco.
Uzi Eliahou
Uzi Eliahou has thirteen years of experience in the software industry, including five years of operations experience in
the Internet industry. As head of Internet strategy for NEC Computers, Zenith Data Systems, and Packard Bell, Mr. Eliahou
spearheaded the Intel Inside co-op web media campaign with a budget of over $10 million, and initiated an Internet-based
outlet store, which generated tens of millions of dollars in sales. He was also responsible for the launch of an Internet
online store for NEC's computer division, where annual revenues exceeded $25 million in sales. Prior to that, Mr. Eliahou
was the founder and CEO of InterStream, a high-tech marketing consulting firm that introduced the Web's first downloadable
toy for Tiger-Toys. He is also a business and technology advisor to several advanced technology companies.
Mr. Eliahou has computer systems training from the Israeli Air-Force. He holds a B.S. in communications and computerized
animation from Tel-Aviv University, with additional courses in economics and finance.
Auren Hoffman
Auren Hoffman is the CEO of Rapleaf. He previously founded and sold three Internet companies before age 30: From 2003-2006,
Auren served as Chairman of Stonebrick Group and Chairman of the Connector Group (Silicon Valley 100). Auren was previously CEO
of BridgePath Corporation, an enterprise software company to recruiting and staffing firms that enabled collaborative placement
transactions. He sold BridgePath to Bullhorn in 2002. Auren founded Kyber Systems, an Intranet development firm. He sold Kyber
Systems to Human Ingenuity in 1997 where he served as Vice President of Consulting. Auren was also a non-employee co-founder of
GetRelevant (sold to Lycos in 2002).
Auren Hoffman writes the Summation blog and is the co-author of the book 21st Century Selling. Auren holds a B.S.E. in Industrial
Engineering and Operations Research from UC Berkeley. He enjoys soccer, chess, and reading.
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About Palore
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